Knowing your business profile is the first step to determining the right services.

A website design and branding of the website using its existing brand, logos, colours, etc. is recommended. The website branding also includes the long established history as well as the adoption of the web to continue long into the future. A website can be thought of as an extension of the business so a fuzzyBIT service that is recommended is domain name registration and web hosting.

Search engine marketing could offset some of the existing advertising budget to quickly drive traffic to the website launch. Social enhancement can also add value to the marketing of the newly launched website.

The benefit of applying the above recommendations is the cost-effective nature of quickly expanding the business beyond its brick-and-mortar space. The initial expansion will require a reasonable investment that can be easily maintained by leveraging the already existing advertising budget. Having an existing business or marketing plan means the business is poised to make a positive impact in the market place.